The Brief
Coming Soon...
The Solution
Coming Soon...
The Outcome
The prospectus looks modern, bright, professional and is exactly what we needed. I have had innumerable positive comments from staff, parents and pupils. In fact, I have received no negative feedback at all.
On meeting with Melaine I was able to outline the image makeover the school required in relation to our perception in the community, this meeting together with a phone call quickly led her to be able to help me create a vision for the look, feel and text/images required.
Melaine showed me a variety of other school’s work from which we could coalesce an image that fitted our particular institution. She also showed me some particularly effective images which helped me know what to demand/expect/orchestrate when our photos were taken.
The photographer from MB Design was excellent. He worked extremely hard to achieve the shots and absolutely understood the brief.
Despite not meeting Laura she was able to follow the design brief from Melaine perfectly. The new prospectus has led many people unfamiliar with our inner city state school, to assume we are a grammar school! The deadlines we asked for were met impeccably and we were able to use the prospectus to launch our new academic year to Year 6.
Coupled with the prospectus work MB Design persuaded me to facilitate a bus advertisement campaign across the county. This gave us a heightened profile we have never had before.
There was, of course, the odd glitch, a disc went missing but was subsequently found. Personally, I liked the genuine people at the company who did make mistakes but admitted them and moved on without taking their eye of the overall final product. A second meeting with myself, Melaine and the head clarified any misgivings we had and led to a final prospectus that I am proud to have led on within the school.
Overall, the process was enlightening, Melaine can quickly assess what is needed and clearly communicate that to her team, the evidence is our wonderful new prospectus that shows our school in the way we would like our local community to see us. Our parent Governors have been particularly impressed that at last we are “selling” the school.
Simon Aldis
Lancaster School
